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Side Burns

Lessons Learned, Protest & Conflict, Resurgence of Hipster Barbers and Unusual Barbershops

CT - Quaker Lane Barber Shop, Photo, West Hartford

The Ten Signs of a True Main Street Barbershop:

These ten "signs" consistently jump out as key indicators of a traditional old school barbershop. It is surprising to see how many times in barbershops across the country these patterns and "signs" appear. In the resurgence of mainstreet barbershops, what I refer to as the "Hipster Barbershop" (see below), the new wave of younger and "hipper" barbers strive to replicate many of these traditional visual and material elements in their shops. They are just missing the years of experience.

  1. The barbershop has a Main Street address.
  2. The shop is named for the barber and that person cuts your hair.
  3. The barber was trained in a barber school not a uni-sex salon school.
  4. The barber takes no appointments: first come, first served.
  5. Use of older barbering equipment and processes: traditional barber chair, scissors, clippers, vacuums, vibrators, hot shaving cream, razors, etc.
  6. Worn floor (great if black and white checkered linoleum) with lots of stuff on the display shelves and walls. A collection of memories: old photos, sayings, plaques, older chairs and other old school barbershop memorabilia.
  7. Good selection of magazines, including outdoor adventures, hunting, cars, news, sports.  (Personal preference, I am glad not to see “men’s magazines” openly available. This may seem contrary to what some may think but in my experience across the country this is not a wholesale problem or practice).
  8. No matter the time of day or day of the week, sometime during, before, or right after your haircut is finished at least one other customer is in the shop and conversation to some extent involves the other person.
  9. The barber has been at his trade for over 25 years.  (I have patronized some barbers who have practiced for over 60 years).
  10. The barbershop has a red and white (sometimes blue) spiraling barber pole in front of their shop, many are lit and rotating. 
OH - Barber Shop Protest, Old Photo, Yellow Springs

Yellow Springs, OH

Conflict & Protests

Barbershops have a varied history, but are generally considered to be places of peace, goodwill, and community gathering. Most people wouldn't think of them as a place of controversy or conflict, but sometimes that can happen. Growing up in the 60's and 70's, I had a front row seat and experienced this time period and era of transformation with the Beatles, Hippies, Vietnam War, Civil Rights, Equal Rights, Women's Rights, and Gender Rights. In my elementary school, our 5th grade class was watching the parade on the television the day President Kennedy was shot. The world was changing.

Here are a few examples of conflict and protest:

Public Health officials in Kalispell, Montana attempted to close down a local Main Street Barbershop because the barber had his dog in the shop. He fought City Hall (the State of Montana) and won.

Back in the early 60's, when racial tensions were running high, in Yellow Springs, Ohio, a barber refused to cut a black man's hair. In 1964, New York Times ran this story about the event. Fifty years after these barbershop protests, it is still in the news

Also, the sixties and early 70's were full of conflict and rebellion associated with the hippie movement with its mentality and practices of counterculture, anti-establishment, anti-war, wild fashion, long hair, peace, free love, drugs, and music. During these years of civil rights, women's rights and Vietnam war protests, the hippie social movement with their demands for more personal rights and freedoms assisted to improve awareness and change. The juxtaposition of barbers and hippies was intense regarding what values were most important regarding appearance protocol. 

In today's gender battles, tensions have arisen as Transindividuals have been refused service in some barbershops.  In Long Beach, California, a person was refused service because the barber noted the patron wasn't "really a man." There are those who think gender issues and changes in society explain dwindling barbershops and worry that the potential for the barbershop industry, as we have known it, will disappear. 

Once a barber told me, his only rules were to "never discuss religion or politics in his shop." Either way he knew patrons could be the offended or be the offendee. In my experience I have certainly heard barbers and patrons express their displeasure with local, state, and national politicians. In Oklahoma, I had a sparky conversation with a crusty older barber about both politics and religion, where I felt a need to defend my own beliefs.

UT - Gents Barber Shop, Photo, Ogden

Gents Barber Shop - Ogden, UT

Resurgence: "The Hipster Barbers"

In just the last three or four years, I have observed a tread in the west that started earlier in other parts of the country, with a resurgence and return of barbershops to Main Street. "Hipster Barbers," many heavily tattooed and some with extreme facial hair are making an impact on the barbershop industry. They strive to create old school shops by wearing bow ties and vests to look the part of the traditional barber, but with their own identity as Millennials and free spirits. The hipster barbershop trend started on the coasts and now has become a contemporary practice in cities across the country

Hipster Barbers generally charge more for their barbering services. Where I still find "old barbers" that charge me less than ten bucks for a haircut, I may easily pay from $25 to $65 for a hipster cut. In economic terms, they are charging prices equivalent to what ladies may pay for a hairdresser cut. Although I have been spoiled over the years with bargain prices, it makes sense for the survival of the trade that the professionals should receive a more livable wage for their services.

With the advent of the "beard returns" coupled with these new "old shops," Grooming, with a capital "G" has returned with a vengeance. The Millennials look sharp with high and tight haircuts and well-trimmed beards. Even older customers find fun and quality professionals providing services in cozy environments that match the history of the business even if they may have to pay more for those services than they have in older barbershops in the past.