EXHIBITS
Where the Sagebrush Grows: A History of USU Homecoming Traditions: A Town and Gown Event
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A Town and Gown Event
The efforts of local businessmen such as Frederick Champ and Olof Nelson were instrumental in supporting USU’s first Homecoming.[1] The involvement of downtown businesses and merchants has proven indispensable ever since. Proof of their continued support can be found in the ever-present advertisements for the Bluebird Restaurant, S.E. Needham Jeweler, and a rotating cast of other local businesses featured in USU’s Homecoming-related publications.[2] Logan’s downtown has always featured prominently in the Homecoming Parade, providing a beautiful background to the festivities. Today, the downtown main street area is still an important part of Homecoming celebrations. Although many of the businesses have changed since 1930, the importance of the relationship between university students and the community has remained.
The Cache Chamber of Commerce has also supported Homecoming efforts, even providing their own decorations for the downtown area and using Homecoming as a major event for advertising purposes.
Homecoming Advertisements
