Where the Sagebrush Grows: A History of USU Homecoming: A Town and Gown Event
A Town and Gown Event
The efforts of local businessmen such as Frederick Champ and Olof Nelson were instrumental in supporting USU’s first Homecoming. The involvement of downtown businesses and merchants has proven indispensable ever since. Proof of their continued support can be found in the ever-present advertisements for the Bluebird Restaurant, S.E. Needham Jeweler, and a rotating cast of other local businesses featured in USU's Homecoming-related publications. Logan's Downtown has always featured prominently in the Homecoming Parade, providing a beautiful background to the festivities. Today, the downtown main street area is still an important part of Homecoming celebrations. Although many of the businesses have changed since 1930, the importance of the relationship between university students and community has remained.