Utah Brews: The Untapped Story of Ogden's Becker Brewing and Malting Company: Advertising
One of the most interesting aspects of USU’s Becker Brewing and Malting Company records collection is the large amount of original advertising material. In the days before television and highway billboards, companies relied on print media as their main platform for publicity. The Beckers paid many local western newspapers to run ads developed and illustrated by both local and eastern publication companies. In addition to newspaper ads, the Beckers also put their name on calendars, bottle openers, match boxes, lighters, train cars, buildings and billboards as a way to spread their brand.