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SCACAINEMSS31AddenSer03Bx003F01Item053_Front.jpg
This advertisement for Becker's American Pilsner features an illustration of an outdoor figure skater and a bottle of Becker's American Pilsner. The advertisement also includes the advertising phrase, "Maybe you can't cut a figure-8 on ice... but you…
SCACAINEMSS31AddenSer03Bx003F01Item054_Front.jpg
This advertisement depicts an image of Becker's American Pilsener next to a list of the four instructions describing "how to brew a beer as good as Becker's." The steps include: having superior barley, having the material to produce your own malt,…
SCACAINEMSS31AddenSer03Bx003F01Item059_Front.jpg
This is a Thanksgiving advertisement for Becker's American Pilsner. The ad features an illustration of a turkey perched on an axe handle, which is imbedded in a map of Utah. The text on the advertisement describes how Becker's American Pilsner pairs…
SCACAINEMSS31AddenSer03Bx003F01Item060_Front.jpg
This advertisement depicts a scene where a man is building a model wooden ship. The text on the ad compares drinking Becker's American Pilsner to a hobby that takes one's mind off wartime worries.
SCACAINEMSS31AddenSer03Bx003F01Item062_Front.jpg
This advertisement features an illustration of a man barbecuing with several bottles of Becker's American Pilsner next to the grill. The text on the advertisement suggests that bringing Becker's beer to a party will make one the most popular host.
SCACAINEMSS31AddenSer03Bx003F01Item064_Front.jpg
This advertisement for Becker's American Pilsner features an image of Becker's Pilsner and the illustration of two cowboys shaking hands. The text on the advertisement compares Becker's Beer to a friendly western handshake.
SCACAINEMSS31AddenSer03Bx003F01Item065_Front.jpg
This advertisement for Becker's American Pilsner features an illustration of a man telephoning his neighbor, inviting him to share a glass of Becker's beer. The text accompanying the advertisement suggests that serving a glass of Becker's makes a…
SCACAINEMSS31AddenSer03Bx003F01Item066_Front.jpg
This advertisement for Becker's beer features the image of a down hill skier. The image is accompanied by the slogan, "Skiing is a lively and exhilarating sport... and Becker's is a sparkling, robust glass of beer!"
SCACAINEMSS31AddenSer03Bx003F01Item069_Front.jpg
This advertisement for Becker's American Pilsner features an image of a Utah farmer and his plow. The advertisement also features a description of the high quality barley grown by Utah farmers, which is then used by the Becker Products Company to…
SCACAINEMSS31AddenSer03Bx003F01Item061_Front.jpg
This advertisement for Becker's American Pilsner features an illustration of a man cleaning dishes in his kitchen with a glass of Becker's American Pilsner on the counter. The text of the advertisement describes Becker's Beer as being a good…
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